Privacy Policy

Why it's safe

SMS Central promises to all of our clients and business partners that any and all information stored within the SMS Central infrastructure is secure and handled in accordance with all relevant acts. We understand and appreciate that you trust us to handle your information in the same way that we trust our suppliers to handle ours, and with this trust comes great responsibility. We take this extremely seriously!

Changes and updates

This policy was last updated on March 2014. Changes were made to reflect the Australian Privacy Act. Changes or additions include:
The fact that we might use Your information for customer support services & maintenance
The fact that we store personal information about individuals that our customers collect and forward to us/ upload to our System.
More info on cookies and the ones we use (their fancy name is 'session cookies')
What and when we send information overseas
More details on how You can access your data
More ways in which You can opt out of our marketing communications
Ways in which You can complain about the way we handle Your personal information.

Our Privacy Policy

What is personal information

The term "personal information" refers to any information from which an individual's identity can be reasonably ascertained. It includes information such as names, addresses, telephone numbers, email addresses, dates of birth, credit and banking details and if and where applicable includes "sensitive information" which includes health information.

What information do we collect and hold?

As our service includes sending, on behalf of our customers, messages to individuals, in the course of conducting our business we collect and hold much personal information about individuals. Below is a list of the personal information we typically collect and hold from our customers about themselves, which we use to help us deliver the personalised Service we know you enjoy from us.

Name and contact details (email address, postal address, telephone and fax numbers. Credit card details (credit card number, expiry date, CSV number, and the name on the card). We also collect and hold store information that our customers collect from their own customers, staff, or any other contacts they might have in their Contact List in our application ( This is an example of the type of personal information we collect about individuals through our customers:

Mobile numbers
Other contact details, like email addresses
Dates of birth

Security of your information

SMS Central will take all reasonable steps to protect your information from misuse, loss, unauthorised access, modifications and disclosure. We have purpose- built all of our applications and internal management systems with the aim of preventing any of your information from being accessed or disclosed by any unauthorised means. The measures we take include internal and external security, restricting access to personal information to those who have a need to know, maintaining technological products to prevent unauthorised computer access and regularly reviewing our technology to maintain security.

As hard as we try to ensure 100% security, there are inherent risks associated with using the internet. In order to access and change any of your private account information or for our team members to provide you with these details over the phone, you will be required to identify your account via the individual account name and primary account contact details.

Please remember to check the privacy policy of any third party website links

The SMS Central website may contain links to other websites for your own reference. We don't take responsibility for the privacy or content of these websites. Please make sure You check their privacy policies before using other applications.

Your complaints, comments and questions (have You any?)

If you have any questions or concerns relating to our privacy policy or use of personal information, if you wish to make a complaint about the way we handle your personal information, feel we may have breached the Australian Privacy Principles or any registered binding Australian Privacy Principles code, or if you wish to access, update or correct the personal information we hold about you, please set out your request in writing and send it to support(at)

We will deal with all complaints within a reasonable timeframe. If You are not happy with our response, You may make a complaint to the Office of the Australian Information Commissioner (OAIC).